Reviews of online products and services have caused a shift in the influence of transactions away from the provider over to the consumer, ensuring that companies delivering excellent customer experience and service as seen with JAMB 2017 are rewarded while the others find it difficult to cope. Within the travel industry, there are companies delivering millions of client judgements across providers that realize the value of being in the customer’s good books.
However, some travel websites do not apply the value and lessons of customer reviews to themselves, thereby giving their customers reviews from a travel provider and not one based on the role they’ve performed in the process of the customer’s travel experience. Travel agencies that don’t support online customer reviews are losing out on the opportunity to offer a significant value proposition. According to a recent research, 61% of potential clients read online reviews during the process of deciding whether to make a purchase or not. Thus, any e-commerce website seeking for sustained success need to respect the power wielded by such customer behavior. Every travel agency selling big tickets along with highly personalized travel services and products should be aware of the valuable impact derived from positive online reviews.
Significance of Online Reviews
Website Traffic Increases: All travel agency websites desire a bigger organic footprint and larger numbers of unique visitors on the internet. Because search engines prioritize and value unique content that is updated continually as is the case with JAMB 2017, travel agency websites carrying new, fresh content have the tendency to go up SERPs and, subsequently, attract more clients to the site and its accompanying travel technology.
Revenue Increases: It’s possible that travel agencies without reviews on their sites see them as being only important to the eventual provider like the tour operator, hotel or air carrier, instead of the agent “stationed” between the customer and those providers. However, reviews are powerful for one key reason; they possess the ability to remove all the lingering doubts a client may have about a service or company.