Email Analytics are the reports put together by an Email Service Provider such as Shiftmail that reveals the rate at which your subscribers interact with your email. It reveals that your emails get opened, email links are clicked and that traffic gets to your site via your emails. Email Analytics has the ability to help you boost your content in addition to providing your subscribers with more value. You can determine the Email Analytics for your Campaign generally and for every email. The following are a few Metrics to consider when analyzing your Email Campaigns.
Sales Rate – The main purpose of initiating an email list is to develop your business and make more money. If you would like to determine how much revenue you get via your emails, you have to track the clicks in the email to your sales page.
Open Rate – For people to be aware of the awesome offers in your Emails, they need to open the emails you send to them. Let me take your breath away with a few stats. A huge amount of marketing emails are sent out on a daily basis, and on the average, each person gets more than 147 marketing emails daily. For people to be aware of what you are capable of, you need to grab attention beginning with the subject line.